July 07, 2009
Richmond alternative weekly newspaper Brick is apparently still in publication and, from what we are hearing, can be found around newsstands and stores throughout the city, sources confirmed today.
“Yeah, it was the craziest thing. I thought [Brick] was long gone but then I saw it on the rack at a convenience store the other day,” said Fan resident Amanda Simpson, noting the publication had shrunk “an extraordinary amount” and was filled largely with pictures and “possibly” an advertisement or two. “I had to pick it up just to see if it was really Brick.”
“But then I put it back down,” added the 22-year-old single college graduate, a teacher who makes between $20,000 to $50,000 a year.
With approximately 31 to 50 readers in the Richmond metropolitan area, Brick, it seems, is also publishing articles here and there.
“I guess if you can classify an article as someone on the Brick staff writing a story about the Brick staff hanging out together, then yeah, the thing is filled with articles,” said 32-year-old David Cutler, who thinks he possibly remembers seeing Brick recently on a table at some restaurant somewhere, though maybe not.
Launched in 2006, the newspaper is ranked the No. 17 most popular alternative publication in the city after No. 1 Style and 15 other largely-unknown weeklies.
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Hilarious, as usual.
I have to comment on this, though. Two years ago, Brick was actually halfway decent. Nothing hard-hitting or investigative, but it had a sublimely quirky sense of humor and good reviews of music, restaurants, etc.
Then the management changed and it became Brick “Reloaded” (like they’re The Matrix or something). And it turned to big-time suck. You are spot-on that their only articles are “Team Brick” doing lame things and taking photos of it.
Even worse is their restaurant reviews. They’ve reviewed restaurants without reviewing the food!!! There will be discussion of the chef’s background, and discussion of the ambiance and decor, but they manage to leave out that one little aspect. Personally, when I go to restaurants I care more about the food than anything, but heck – maybe I’m just the wrong demographic.
Even worse, their restaurant reviews are always 100% positive. It is quite obvious that Times-Dispatch/Media General has sold its soul to the devil and is trying to appease advertisers.
I last picked up a Brick about 4 months ago. It took me about 3 minutes to read, with 2 of those minutes spent on the cartoons.
Interesting you mention the Matrix connection. From June ‘08:
http://tarichmond.com/2008/06/16/reorganized-brick-now-brick-reloaded-releases-brick-revolutions/
Brick’s circulation numbers are impressive among basement floor restrooms at MG.