Saying the jingle is full of inspiration and a “hard rockin’ beat when I’m out there friggin’ bombin’ it,” North Side resident Chris Eubanks recently downloaded and added the iconic Agee’s Bicycle theme to his iPod’s “Bike It” playlist.

“I’d been searching for a while for a song that would capture that feeling you get when you’re out there hammering away at the bageesike, that looking-good-getting-in-shape-feeling-great-we-bring-out-the-best-in-you type of shit,” the 36-year-old said.  “After I heard the Agee’s theme, I knew I’d found what I was looking for.”

“Unlike Bono,” he added, chuckling at what he wrongly believed to be a clever one-liner referencing a 1987 song by rock band U2.

Agee’s, a nearly 100-year-old Richmond institution with three locations in the greater metropolitan area, has run television and radio spots with the same jingle since 1987.  The software developer took his first ride with 30-second Agee’s song loaded onto his fifth-generation iPod last Thursday, having heard “the little ditty” for the first time the evening prior. 

“I think I’ve always had great musical taste, and have loaded a great mix of stuff on the iPod – bit of Pearl Jam, some G[uns] N’ R[oses] and even some rap here and there,” he said, “but Agee’s is really the only tune I’ve uncovered that nails the excitement you get during a good spin.”

“Take last month, when I was dead-ass last at this race in Baltimore,” Eubanks continued, reaching for his down tube-mounted water bottle before spraying a direct stream of fluid into his mouth. 

“Was totally fried halfway through.  Then I think the iPod accidentally switched to Josh Groban or some dumb shit my wife put on there.  Blew.   So I’m sucking wheel behind these four guys, you know, and I get in bad on the break with the two dudes in front of me and just get creamed, was nothing but a trailer, right?  Was spent.  Anyway, point being, I totally could have danced on the pedals with the Agee’s blasting in my [ear] buds,” he said, adjusting his Spandex performance shorts.

Eubanks, who typically rides up to 300 miles a week, admitted that he did not buy his year-old Trek 1 Series road bike from Agee’s. However, the cyclist said he is regretting his decision for not using Agee’s, after hearing in the radio and TV commercial that “saving money, too” is a key part of the store’s shopping experience.

As of press time, sources said there was no sensible explanation for why the lifelong Richmonder had not heard the Agee’s jingle until now.

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Comments

7 Comments so far

  1. jeff on April 1, 2009 9:27 am

    seriously hilarious. “unlike bono.” excellent photo choice too.

  2. Harry on April 1, 2009 9:44 am

    I have to say, the Agee’s jingle is one of the most successful Richmond commercial ear worms. Some of us may remember Jess Duboy and his “Honda…Ho-ndaaa — Honda House!” with the bongos. But that wasn’t song. More like a chant.

    Then there was the Great Big Green House, which had a jingle and a woman singing something about making your garden grow.

    But Agee’s beats them all.

  3. Harry on April 1, 2009 9:45 am

    I have to say, the Agee’s jingle is one of the most successful Richmond commercial ear worms. Some of us may remember Jess Duboy and his “Honda…Ho-ndaaa — Honda House!” with the bongos. But that wasn’t song. More like a chant.

    Then there was the Great Big Green House, which had a jingle and a woman singing something about making your garden grow.

    But Agee’s beats them all.

  4. jeff on April 1, 2009 10:28 am

    the jingle is undeniably effective. i’ve had this conversation 100 times. the jingle itself manifested this story. TA nurtured it into a reality and a charicature from what is also undeniably, inherently there. brilliant!

  5. Page on April 1, 2009 12:53 pm

    Hilarious on several levels. Kudos. Thanks for brightening my day. Again.

  6. der5er on April 1, 2009 3:27 pm

    I love how April 1 makes all the RVA community news blogs think that they can write funny fake news. They can’t, not like you!

    TA FTW!!!

  7. weef on April 3, 2009 7:13 am

    I believe the semi-famous Richmond band TenTen is responsible for this jingle…

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