July 28, 2008
The Greater Richmond Taco Council, the area’s leading Mexican food-eating advocacy group, has filed a lawsuit against regional public transportation service GRTC for naming rights on the groups’ shared four-letter abbreviation.
Established in 1957, the Greater Richmond Taco Council lobbies for the importance of weekly Mexican food intake and has no relationship to the Greater Richmond Transit Company, founded in 1860 to provide regional transportation.
“I can’t tell you how many calls we field on a daily basis from people wondering if we operate taco stands on sidewalks around the city,” Greater Richmond Taco Council executive director Teodor Medina said, referring to the confusion he claims is caused by GRTC bus-stop signs. ”People need to know where to buy some honest-to-goodness refried beans and rice, and not end up accidentally taking the No. 24 to East Broad Street every time.”
The GRTC transit system has called the Mexican-food GRTC’s claims “outrageous,” noting that few Richmond-area even realize that a local taco council exists, and, therefore, the well-known abbreviation should retain ownership with the transportation group.
“We do realize the importance of Mexican food consumption, particularly the ordering of that delicious white cheese sauce with the free chips, or the ability for people to have access to Taco Bell establishments until midnight or later,” said GRTC chief executive John M. Lewis Jr. “But that doesn’t mean we’re going to change our name.”
Lewis noted that he would be “open to the idea” of a partnership between the two GRTCs, “possibly something having to do with the serving of Mexican food on each of our busses.”
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Tobacco Avenue’s publisher and everyone that matters knows the real GRTC is the Greater Richmond Technology Council.
or alternatively Greedy Revolutionary Turtle Chasers perhaps.
Great post TA!