January 25, 2008
Two of the nation’s leading fruits have filed a class-action discrimination lawsuit against the makers of Corona, a Mexican beer that has for years favored only limes.
Backed by a coalition of nearly 25 other citruses, lemons and oranges said in court documents filed this week that Corona has “woefully and intentionally banned all fruit additives besides the lime,” noting a variety of tropical fruits with ample amounts of flavored juice should be allowed entry into the alcoholic beverage.
Grupo Modelo, Mexico’s largest brewery and the makers of Corona, called the allegations “without merit” and said the iconic lime wedge would continue to be strategically-placed inside of television commercials and glass-bottle necks.
One of the most popular beers in the world, Corona has for years used a lime to accent the beer’s flavor.
Slightly smaller than a tennis ball, the sour green fruit also masks the skunky aroma of the beer’s hops when Corona comes into contact with sunlight, “a fact that is not known by many, but oranges, lemons and a number of other citrus fruits can do the same thing,” said Pamela Fletcher, an attorney for the coalition that includes kumquats, grapefruits and the Japanese iyokan.
The fruits are asking for a multi-year contract with Grupo Modelo, seeking placement in convenience stores next to Corona six and 12-packs, as an option given to customers by bartenders and appearances in TV commercials.
“Indeed, our plight this does not end at citruses becoming just a flavor highlight, but we want to make it look as though the wedges of many fruits besides limes appear in TV commercials resembling a half-moon or a hammock pole on a Caribbean beach,” Fletcher said. “Those commercials are really clever and peaceful, something the dekopan or shekwasha fruits can mimic just as well as a lime.”
Just try telling that to Richmonder Greg Gorman. The Fan bartender says he “automatically, without even thinking” puts a lime wedge in a Corona for patrons at Curbside, and for good reason: “Without one, that stuff would taste like horse piss.”
Comments
No Comment
Local Girlfriend Cuts Boyfriend-Interest Rate To All-Time Low
Fan District resident and girlfriend Audrey Rankin said yesterday that she has dropped her boyfriend-interest rate by nearly 74 points in a move that is expected to help stimulate her partner's investment into their two-year relationship.
The couple, according to Rankin, has been on the decline for the past six months amid boyfriend Andrew Adams' ...
Aren’t oranges and lemons satisfied with Blue Moon?
You just wanted to put kumquat in an article.